The browser version you are using is not recommended for this site.
Please consider upgrading to the latest version of your browser by clicking one of the following links.

ODCA Cloud Blogger
ODCA Cloud Blogger

The Cloud Blogger program is just one of many opportunities for ODCA members to participate in shaping the future of cloud computing or highlight current successes in cloud deployment. Read about the work and experiences of our members as we accelerate the adoption of cloud solutions.

Cloud Formations at Forecast 2012

Written by Eric Mantion

Posted on : 12 June 2012

Cloud Formations at Forecast 2012

So, for those that have visited a truly thriving tradeshow, you know that there is a certain level of energy that you can feel which approaches the level of palpable – and that is the best way I can explain the first event hosted by the ODCA: Forecast 2012. That being said, while there is an intangible quantity that one can only get from actually attending an event, I’m happy to report that not only are we Livecasting nearly continuously all day (which you can watch here for a few more hours: but we are also taping in every room so there should be lots of great additional content what will be getting released over the next few weeks.

So, with that in mind, I’ll frame this blog so that I first list the speakers & panelists I was able to enjoy (after listening to this morning’s keynoters) so that you can look them up later to watch their content for yourselves, and then add some comments of what I found to be interesting…

Cloud Formation Kickoff – Solution Innovation

Jason Waxman General Manager, Cloud Infrastructure Group, Intel Corporation

Despite his kickoff from Mr. Waxman was anything but a sales pitch for the Intel Xeon processors, so commonly found in datacenters around the world, he instead focused on the need for both Innovation and how that need is feed best by open standards because they naturally lead to competition, which, in turn is usually what drives innovation the strongest. And, as a companion to all that, there is certainly plenty of growth coming down the pipe with many (if not seemingly, most) companies are moving “into the cloud” in one way are another. The revenue numbers emerging are significant, so what will be another driving force behind the need for ever better innovations


Service Provider Panel moderated by

Richard Villars, Vice President, Information & Cloud IDC with

Curt Aubley, VP & CTO Cyber Security & NexGen Innovation Lockheed Martin

Jeffrey R Deacon, Chief Cloud Strategist, Terremark

Joe Weinman, Senior Vice President, Cloud Services and Strategy Telx

Michael Kollar, Global Cloud CTO, ATOS

Petteri Uljas, Capgemini Finland, CEO Capgemini Infra3

Reyk Bederke, Head of IT Portfolio Architecture Community, T-Systems

There are a tremendous amount of service provider interest in the “Formation of the Clouds” (all pun intended) as either a) a new potential revenue opportunity for them or b) a cost impact that they need to be aware & cautious of as time progresses. If they can offer cloud outsourcing as a service, then that could be a great new revenue opportunity for them. But if one of their customers are offering cloud services, then it would be smart to be aware of such, since, if the network goes down, it might not only be one or a few customers now mad, but rather thousands or millions of “unpleased” end users.


Cloud Hardware Innovation Panel moderated by:

Barb Darrow, Senior Writer GigaOm with:

Brandon Fears, HP

Dan Choquette, Director, Cloud & Big Data Solutions Integration, Dell

Jan Drake, Principal Cloud Architect, Disney Corp.

Jason Waxman, General Manager, Cloud Infrastructure Group, Intel Corporation

Yael McGuire, Strategist (for the Open Compute Project)

Hardware is one area that many folks first think of when they hear the words “standards.” From the light bulb socket (first patented by Edison) to the electrical outlet and of course Ethernet jacks. When certain key activities (like plugs) rally around hardware, there use (and therefore the associated volume) explodes. It is usually when hardware starts to embraces standards that the volumes really reach the “explosive” part of the growth curve. However, interestingly, some of the more thought provocative questions were about long term storage. Specifically, when you look at how many pictures are hosted & shared via Facebook, peoples interests in their respective pictures (like your child’s first birthday) won’t diminish an ounce over the next 10 years, but continuing to make those pictures could be challenging over time. Fortunately, the panel generally felt confident that between the RAID technologies in common use and future storage solutions not yet invented will help over time as well. The other fascinating question was: How much are folks seeing workloads moving to GPU (Graphics Processors commonly found on video graphics cards from the likes of NVIDIA & ATI). The overwhelming consensus was that, with the exception of very specific HPC projects, general Cloud Computing is in no way moving to GPUs. The reasons they site is that customers don’t have the desire to recompile & reconfigure their applications into entirely new processor architectures – it simply isn’t worth the investment.


Cloud Software Innovation Panel moderated by:

Richard Villars, Vice President, Information & Cloud IDC with:

Andrew Stokes, Chief Scientist, Deutsche Bank Global Technology

Elad Yoran, Chairman and CEO Vaultive, Inc.

Gordon Haff, Cloud Evangelist, Red Hat

Greg Brown, VP and CTO, Cloud and Data Center solutions, McAfee

Elad Yoran, Vaultive Inc.

It should be of no surprise that the phrase “Open Source” was mentioned several times. However, another fascinating observation was the impact that the “Cloud” was having on how software is even distributed today. The phrase “consumers are getting accustomed to the cloud, so if software vendors aren’t embracing that, then their competition will & they will be left behind” raised a few eyebrows in the room. It seemed to be a popular consensus that the model of selling software on CD-ROMs is fading today as rapidly as selling software on Floppy Disks faded 10 years ago (kids, you can look up what a Floppy Drive was on Wikipedia).


Cloud Standards Delivery Panel moderated by:

Jason Waxman, General Manager, Cloud Infrastructure Group, Intel Corporation

Chet Ensign, OASIS

Wayne Adams, DMTF

Yael McGuire, Open Computer Project

Pam Fusco, CSA

A great panel because it brought up the common question of “How can there be so many DIFFERENT industry consortiums devoted to ‘open standards’ in the Cloud Space?” A legitimate question because, even the above 4 groups (or 5 if you include the ODCA) are not a complete list of all such groups floating around – so it is important understand why. In short, it comes down to the focus of the group. For example, the ODCA is devoted to capturing the requirements/desires of end users. Other groups may focus on the actual physical design of Data Centers (like the Open Compute Project) whereas the DMTF is a pre-existing organization that concentrated on management systems, which added a standard devoted to Cloud, but is not, in its entirety, devoted to Cloud standards (they do many other things).


So, those are some highlights of the day. Check back over the next few weeks and, as the respective videos become available, I’ll link to them from this blog for your convenience! Enjoy :-D

Social Bookmarks

About the Author

Eric Mantion

Eric MantionEric Mantion is a Technology Evangelist that has been with Intel for roughly 7 years and filled a number of marketing roles. Prior to Intel, he worked as a senior analyst in market research which came after working as a PME for 2 years in a small chip company in California. Before his civilian career, Eric was a nuclear-trained submarine officer and is a graduate from the US Naval Academy with a degree in Physics.

Comments (0)

Leave a comment

Please login to leave a comment.


Back To Top